Figaro Coffee Company Essay

Providing excellent coffee and gracious exceptional service, creating a memorable experience for people who appreciate high quality coffee and exceptional service. Experience also for the people who love’s different kinds of pastries. Like what we’ve said Figaro can assure people that this experience would lasts. We have discussed about a basic franchise with a unique products and style of service that will leave a lasting impression. This will bring out another reason for the company and the product itself to be more familiar to the market. Figaro’s distinctive store design, unique ambience and style of service satisfy the global customer. They always practice good business strategy and actively pursue the cause of socio-cultura and environment concerns. Figaro creates long term value for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees. Figaro value not only the customers but also the welfare of the company. There are so many things to be discussed. The following chapter discusses the background of the said franchise its history and profile, types of business, achievements and current market standing. These informations would help you to know more about Figaro Coffee Company. II. History The Figaro Coffee Company was established in 1993 by a group of 7 coffee lovers. The business was born out of their passion for coffee which has begun with brewing coffee from all over the world in their homes. Coffee was a hobby that soon became a business. They wanted others to appreciate the fine art of enjoying coffee the way they have their many travels. The first Figaro cafà © formally opened in November 1993. It was then a simple kiosk located in one of Manila’s premier malls. Figaro offered freshly-brewed coffee and a selection of specialty coffees from around the world as well as a variety of coffee and tea paraphernalia. The owners managed the cafà © themselves, brewing coffee for their customers and teaching them how to brew and enjoy their coffee at home. It was that kind of personalized service that endeared them to their customers. The Figaro reflects the European coffee culture; from classic espresso-based coffees to the design and atmosphere of the cafes. It has generated a solid following among serious coffee drinkers and has expanded to 50 plus cafes in the Philippines to date.

Target Audience

Define your target audience. What are some characteristics associated with your target audience? One of the main drivers of Anheuser-Busch’s success over the past 150 years has been its ingenuity and innovation in advertising and marketing. As times changed, Anheuser-Busch always has created new ways to connect beer drinkers with its products (Marketing and Advertising, 2011). With the merge between Anheuser-Busch and Grupo Modelo we want to appeal to a broader range of people. Combined we hope to be the number one beer company in the world.Our goal is to appeal to the energetic young crowd and the business savvy older crowd. In the U. S. , beer is generally marketed to adult males. It is also closely associated with sporting events in which men represent over 80% of total US beer sales. Here at Anheuser-Busch and Grupo Modelo we do not want to alienate our broader consumer base. We will be sure to capitalize on the consumers that each company can bring individually but put ou r main focus on obtaining new consumers. Right now our target audience would consist of men and women between the ages 21 to 44 that are all over America and Spanish countries.Although our range is quite large there are separate target audiences with different characteristics for different beers. We are glad that we can target different ages and types of people through different beers. We feel it is important that we have a different types of beers for any palette. Our consumers are the ones that keep us alive and we make sure we conduct all our market research to give them what they want. The characteristics of our audience are very different for each beer. Budweiser is a very popular beer amongst males between the ages 21-34.Young adult males that are die hard sports fans are the largest population of beer drinkers. Budweiser serves their needs by providing them with top quality beer they enjoy as well as providing products such as apparel that intertwines with their sports team / person they enjoy (Quincy, S. , 2010). Corona is a very popular beer amongst males ages 21-35, and more now then ever before, females are becoming avid beer drinkers with the likings of Corona Lime. They are confident, fun people who don’t take life too seriously. They are past needing their buddies’ approval of the beer they drink.They believe that the mainstream beers everyone else is drinking don’t match the person they are–or the person they want to be. They’re open to change. They want a beer that reflects their personality. And they appreciate what Corona offers: an escape from the ordinary (Corona Extra: Miles Away From Ordinary. , 2006). Stella Artois is another popular beer, but it is popular amongst the older crowd. The consumer age range for this beer is 25-44. Beer drinkers age 25-34 are eighty-one percent more likely to drink Stella than other consumers in the projected population.Those between the ages 35-44 were eighteen percent mor e likely than the projected population to drink Stella Artois. Education seems to be a large factor in the Stella consumer. Data shows that the higher education a person has, the more likely they are to drink Stella. The typical Stella consumer is most often well educated with at least a college degree, if not a Masters Degree or higher. This audience consists of professionals such as doctors, lawyers, bankers, etc. (Ali, A. , & Smith, K. (2011). Appealing to so many different types of people is one aspect that we feel will make us successful in the long run.References Marketing and Advertising. (2011). Retrieved July 15, 2012, from http://anheuser-busch. com/s/ index. php/our-heritage/history/marketing-and-advertising/ Quincy, S. (2010). Budweiser: A Marketing Analysis. Retrieved from http://www. rantrave. com/Rave/ Budweiser-A-Marketing-Analysis. aspx Corona Extra: Miles Away From Ordinary. (2006). Retrieved 2012, from http://s3. amazonaws. com/ effie_assets/2006/367/2006_367_pdf_ 1. pdf Ali, A. , & Smith, K. (2011). Stella Artois Campaign [Powerpoint slides]. Retrieved July 15, 2012, from http://www. slideshare. net/KDSdesign/stella-campaign

Financial and Strategic Management of Projects Wk11 Essay

Financial and Strategic Management of Projects Wk11 - Essay Example Ethics must be considered by project managers in their planning for projects. A project that has a good budget, reasonable time allocation, and all the necessary resources to complete a project successfully can fail due to a lack of ethics among the team players. A case study of a firm that went form market leader to becoming at the time the biggest bankruptcy in United States history due to a lack of ethics in the Enron scandal. Project management is very important towards the success of a multinational corporation. Back in the late 1990’s Nike Corporation faced some serious problems due to the lack of ethical conduct of the project managers overseeing the foreign manufacturing operations of Nike. The firm lost millions of dollars in revenues due to the bad publicity from the revelation that Nike was running sweatshop manufacturing operations. During the past decade the business world has realized the importance of corporate social responsibility. Changes in customer tastes and expectations have made companies producing green products one the fastest growing industries in the United States and abroad. For instance in the car industry automobiles that used hybrid or electric technologies have soaring demands in the marketplace. In 2010 the total sales of hybrid vehicles in the United States were 28,592 which accounts for about 2.5% of total auto sales in the industry (Hybridcars, 2011). A project manager has to take into consideration the environmental impact of a project. During the past century the industrial world has caused great damage to the environment due to pollution its activities have caused. Global warming, deforestation, and food scarcity are some of the problems our society faces in the coming decades. A financial strategy that can be used to give back to the community is donating a fixed percentage of the revenues of a firm. A

Delivering Benefits Essay Example | Topics and Well Written Essays - 500 words

Delivering Benefits - Essay Example Having multiple health-care plans is important for FedEx in slowing down increases in the cost of benefits in the following ways: Firstly, having the wellness center within the facilities where FedEx employees are trained and advised will enable the company reduce health-insurance costs significantly because the programs help in instilling greater health awareness among its employees. Secondly, we are told the FedEx have a disease management preprogram that provide health care advice to employee suffering from diseases such as arthritis, asthma, and diabetes. This program certainly enables employees understand their health condition and how to manage the diseases thereby reducing unnecessary expenses that would have otherwise been spent on health care service. Thirdly, the nurses’ telephone hotline available for employees who want to seek health care advice on minor illnesses is also important as far as reducing the cost of benefits is concerned. This is because the hotlines enables employees to get quick heath care services from professionally trained nurses thereby reducing the expenses that would be spent if the services were not provided in time (Robert and Jackson 24). This, in turn, reduces the health care cost of benefits to FedEx. Disease management might help a lot with health benefit cost in a number of ways. Firstly, the objective of the program is to minimize the effects of diseases such as arthritis, asthma, and diabetes through screening and preventive care. This is because these diseases are deadly and are likely to burden an organization financially if an employee is left to seek treatment services from the hospital. As such, having the disease management programs within the company will help employees with such illnesses better manage and treat the diseases in time. This reduces the costs that would have otherwise been spent if a patient were left to seek medication from hospitals (Robert and Jackson 26). Training programs such as

Tate Modern topic proposal 200-300 words Essay Example | Topics and Well Written Essays - 500 words

Tate Modern topic proposal 200-300 words - Essay Example As it goes with the character of a building intended to house Modern Art, Herzog & de Meuron decided in favour of retaining the quintessentially urban and industrial character of the original building. However, they extended full expression to their creative genius by delicately emphasizing it through the usage of renovations like light paintwork, polished concrete, excellent lighting and unpretentious wooden floors. The result was the creation of an architectural ambience that relied for its originality on the pleasing contrast of the industrial boldness of the original building with the tasteful temperament of the new additions. It would not be wrong to say that the approach of Herzog and de Meuron in the case of Tate Modern was primarily conceptual and not design oriented. In that context, Tate Modern suggests an entire new approach towards architecture that is innovative, believing in extending new meanings and forms to the old through the incorporation of novel trends and creati vity and no doubt pragmatically aspiring for cost effectiveness. Preliminary Bibliography Miles, Malcolm & Hall, Tim (eds.) 2003, Urban Futures, Routledge, London.

Delivering Marketing Programs Essay Example | Topics and Well Written Essays - 1000 words

Delivering Marketing Programs - Essay Example In such a way, Red Bull began targeting and specifically marketing to key demographics by sponsoring different types of extreme sports and buying marketing space with regards to those activities that were primarily watched or engaged with by their demographic target. Such an inexpensive approach allowed the brand to position itself effectively with regards to rapidly gaining market share in integrating with this specific demographic around the globe. With respect to how this target market has changed over time, it has not. This represents both a positive and a negative for the Red Bull brand due to the fact that it present situation in which they are continuing to speak to the specific needs and tastes of their target audience; an activity that they have a great deal of experience in performing. However, this also represents a drawback due to the fact that there are a limited number of individuals within this particular demographic to which Red Bull can integrate and hope to sell the ir product (Barnett, 2013). As such, continuing to integrate with the same demographic as a means of targeting further sales is something of a lost cause. Conversely, the competition is positioned more along the traditional lines of marketing and brand imagery. The likes of Coca-Cola and Pepsi Co. have sought to exclusively promote and market key entries within the energy drink market by the traditional means of massive amounts of advertising and high costs of market entry (Red Bull, 2012). This necessarily places Red Bull at something of a strategic advantage due to the fact that the competition is continuing to integrate with very costly and prohibitively limited means of product integration with the demographic in question; thereby limiting their total probability and producing the levels of threat that they pose to Red Bull. Part 2: As has been stated previously, Red Bull did not initially seek to engage a costly marketing scheme as a means of promoting their beverage lines. Ins tead, they chose to sponsor key events and sporting activities that were regularly viewed in a positive light by their potential customers (Red Bull, 2013). However, as Red Bull’s fortunes of changed, they have been able to integrate with a higher degree of profitability and have been able to engage in celebrity marketing in the same means that much more powerful firms have done the same. In such a manner, as one might expect, Red Bull has been promoted and endorsed not necessarily by celebrities, but by sports stars. More specifically these sports stars cannot be understood upon the traditional lines of sports stars such as football players, basketball players, baseball players etc (Mortimer, 2012). Rather, they are extreme sports athletes that continue to engage with the brand image that has been discussed above. In such a manner, a few of these celebrity endorsers include the following: Blake Girffin, Rajon Rando, Reggie Bush, Shaun White, Bubba Stewart, Dallas Friday, Cas ey Kahne and Brian Vickers (Gorse, Chadwick, & Burton, 2010). This strategy, described above, has been extraordinarily beneficial to Red Bull as a means of continuing to int

The Hiring Process Essay Example | Topics and Well Written Essays - 250 words

The Hiring Process - Essay Example Over time, employers will recognize that people are more likely to reveal their true self on social media while they mask themselves during interviews. A critical analysis of social media profiles of potential employees can help the employers create a link between the information presented during the interview and the facts surrounding the individual. Despite these advantages, employers will need to be cautious when using the social media in the hiring process so that they do not violate the established Communications Act (Segal 70). The only disadvantage of using social media during the recruiting process is that employers and human resource managers can easily find themselves violating laws that protect individuals. 2. Select one of the suggestions from the article and write a paragraph to convince top management where you work that the benefits of the remodel will outweigh the costs in terms of attracting potential employees. In my view, it will be beneficial if the top management ditches the cubicles that are small offices designated for each employee. Research reveals that employees prefer open spaces that allow them to interact freely. Many new employees will not feel comfortable if they are compelled to be confined in a small office without any form of direct interaction with their workmates. Introducing open spaces will benefit the organization, as employees will have an opportunity to share ideas. Moreover, open spaces will facilitate two-way communication channels a factor that will benefit the organization (Redbeacon.com 1). Contrary to the small cubicles, employees are more likely to feel free if they are working in non-congested areas with the free flow of air and the possibility to move around. Such environments are more conducive to creativity and

The Governance of GAAP Essay Example | Topics and Well Written Essays - 250 words - 1

The Governance of GAAP - Essay Example tandards Board (FASB) is an organization behind GAAP, which was established to come up with the accounting guidelines for private sector companies to help them establish and improve the accounting methods used in preparing financial reports. These financial statements are then used by to offer information that is valuable in making decisions for investors and other users of the reports. The Security and Exchange Commission (SEC) has the role of ensuring that the stock exchange market operates in a fair manner for all investors by ensuring that there is no insider trading and it is an independent body used to enforce laws of the government. It ensures that trading is fair to all investors by ensuring that they are all provided with the correct information and that no one gets an unfair benefit in terms of knowledge of how stocks will operate (Office of Financial Management, 2012). The funding of developing and Enforcing GAAP comes from the federal government as it has the responsibility of ensuring that there is order in the field of accounting, and this is done by providing guidelines for preparation of companies’ financial

Influencial Person during the American Revolution Essay

Influencial Person during the American Revolution - Essay Example He was born in Thetford, England, to a corset-maker father and a religious mother, both of whom were Quakers1. He enrolled in school, attending regularly until almost the age of thirteen, when he was forced to drop out and learn his father’s trade. Deciding that he disliked being a corset-maker, he tried a number of other trades, including teacher, grocer, and excise tax collector2. While he worked his best at these occupations, Paine really had no desire to make these occupations his for the rest of his life, and therefore fared badly in all of them. Paine came to the colonies in 1774, settling in Philadelphia after meeting with Benjamin Franklin in London. Franklin wrote what was known at the time as â€Å"letters of introduction† for Paine, and Paine left for the colonies to begin a new life3. Less than two years later, Paine found himself embroiled in the American Revolution. Many Americans believed, at first, that the fight with the British was not about independen ce or gaining any sort of freedom, but rather to plead with the King for a redress of grievances4. In 1775, when the revolution had progressed as far as the Battles of Lexington and Bunker Hill, four of the Founding Fathers, including John Adams, Benjamin Rush, Benjamin Franklin, and George Washington, met to review dispatches, during which time Paine entered the room5. After being introduced by Franklin, Paine states frankly, â€Å"These States of America must be independent of England. That is the only solution to this question!†6 Though most of the men felt that this was, in essence, a shocking statement, they all realized that Paine was right, and that independence must be achieved if they were to live freely from England7. Paine proceeded, not long after, to write the pamphlet that would energize the American people, entitled Common Sense. In this pamphlet, he addressed the problems of the English monarchy, the advisability of separation from England and gaining American independence, the nature of the American colonists as a society, and also made some modest proposals for a new form of government8. His motive, in writing the pamphlet, was not only to plant the idea of independence in the minds of the colonists but to turn the anger of Americans away from particular parliamentary measures and towards what he considered the root of the problem, which, in his mind, was the English constitution itself9. Common Sense sold more than 100,000 copies in only a few months, and helped to create a rapid growth of support for the idea of independence in the early months of 177610. One of the reasons for its success was that, by coincidence, it was published first on the same day that a speech from the King of England reached the United States, denouncing all Americans in the colonies as traitors and rebels, and stating frankly that it would be the right of England to bind the colonies forever11. Though at first it was read with a wide amount of alarm, as most colonists knew from almost the first words that it was a statement against the grain of normal thought at the time, after taking many pauses and re-reading it over and over again, most of the American public came to realize that Paine was right, and that independence would be the only way to free themselves from English tyranny forever12. Paine had an audience ready to listen to him and hail him as a prophet not because of his words, but

How did notions of the traditional woman develop in the 20th century Essay

How did notions of the traditional woman develop in the 20th century and what purposes did this serve - Essay Example Pulling against traditions was a sense of urgency, progress and movement so evident in the industrial, geographical, technological and political changes distressing the society. Women’s roles were intended to stabilize all this uncertainty; however, women could not help except see a breakthrough for themselves in this growth. Opportunities opened up in the factories, retail establishments as well as offices, offering single â€Å"modern girl† new options. Education was now mandatory for both men and women in most states (Kipgen, 2010, p. 218). Women sought after higher education, first in all female institutes, then in co-ed environments. Advocacy for rights of women, with suffrage in the lead, also gathered momentum. In spite of these changes, throughout the 19th century, 95 percent of married women stayed "at home." While the 20th century witnessed a distinctive change in ideas respecting sex relations at a level of social philosophy, far from a traditional notion of â€Å"traditional woman†, supremacy towards a modern girl idea of gender equity was robustly contested and by all means achieved. Important legal, professional, educational, and personal changes did take place, however, by 1901 full, indisputable gender equality stayed almost as the utopian as in the 1800. Research collaboration explores how the â€Å"modern girl† came out as a worldwide phenomenon in the beginning of the 20th century. By pursuing romantic love and wearing provocative fashions, â€Å"modern girls† universally appeared to disregard the responsibilities of loyal daughter, wife and mother. The â€Å"modern girl† developed as a heuristic category which allows new insights into the forces of globalization as well as manifestations of gendered modernity. According to a case study of a cosmetic advertising in India, China, Germany, South Africa, and the United States, it was evident the â€Å"modern girl† in every locale was

Working With Teams Essay Example for Free

Working With Teams Essay The scenario is inaccurate coding and lack of patient information which delays payments for the doctor. As head of the billing department a process will be implemented to solve problems on this issue. The current process is not working and because of the loss of productivity, a team was assembled to solve problems. The goal is to find where the error is, and recoup the loss revenue. The first person to question would be the front office personal who checks in a patient upon arrival. After getting the insurance card and demographic page, it is important to compare that information on file to be certain it is accurate, and up to date. A copy of the insurance card should be taken at every visit. Even if the patient were there just there a few weeks ago, it is important to establish a routine of quality. Second, the front office personal should check the insurance carrier to see if a referral is necessary. However, most insurance carriers do not require a referral for family practice it is advantageous to determine if the doctor is in network. When the patient is called back to their examining room, the medical assistant will ask for the reason for the visit. It is up to medical assistant to write down the signs and symptoms of the patient. The documentation must be detailed and recorded properly on the patients face sheet. The department manager of nurses should be scrubbing the documentation before it is submitted to the billing department. For example, if a patient has a routine check and the physician decides to order labs, the lab draw must be documented; even though it was not the reason for the visit. The communication starts with the first point of contact, which is the front office. This person must be detailed, efficient and willing to ask questions without hesitation. They do not assume or fill in the blanks. They are assertive and responsible, to answer staff questions. Without this, the team will spiral downward like a domino effect. For example, the check out personal will not be able to excuse the patient without collecting the co pay. The co pay is not determined unless the insurance is entered correctly by the front office. According to Veean (2012) â€Å"We are paying more attention to electronic devices than to one another. The person to person communication between doctor and staff; and doctor to patient is decreasing. The answer to the question, is we can save health care by utilizing a balance of words and computers†. The team will be organized by personality types. Keeping in mind the group of people has a variety of experience, skills and talents working to help each other achieve a common goal. The group has the task of problem solving why the billing codes are incorrect, and where the missing link is for payment. According to Chong (2007) â€Å"team performance can be positively correlated with the teams that are organized based on their individual characteristics†. Each person will be responsible for their role. Selecting the team by department will make sure all employees are contributing to their individual duty and this will equal success. There will be one leader, a couple of nurses to scrub the documentation for errors, two administration personal to make sure the demographics and insurance information is correct. A person from the billing department who will run a report from the last 120 days. The doctor also needs a friendly reminder, to document according to the procedure. The doctor must know that treating patients is not their sole responsibility in an office. Consequently, all team members were selected according to their talents and skill level. How well they communicate with written and verbal communication. According to Cheesebro, (2010) the ability to solve problems and think critically are good traits to have. They have a desire to accomplish the task and be held accountable for their performance. The potential for conflicts would consist of pointing fingers and judging without investigating. A person might already know who the employee is that started the problem and approach the person, unprofessionally. The process needs to be redefined and no one should be singled out as the culprit. Furthermore, a conflict may ignite if communication is not open. Hence, one person might feel an idea or strategy is not helpful to reach the goal. Although, good teamwork creates a positive environment. If there is a heated disagreement, it can lower the mood, and demotivate the rest of the team. However, according to Cheesebro, (2010) Conflict is healthy in certain situations, because it will bring a team together. Research has shown, employees who feel part of a strong team are happier and more productive. An acronym for team is: trust, empathy, attitude and mutual respect. In conclusion, the best way to avoid future billing failures is to call the insurance company. According to University of Florida, College of Medicine, (2010) Cigna, United Health Care, Medicare and Medicaid will notify the billing office the reasons for denial. It could be as simple as the birth date does not match what is on the enrollment application. A modifier was not placed after an International Classification of Disease, 9th Revision (IDC-9) code. Perhaps the Current Procedural Terminology (CPT) was entered as a 4 digit code instead of a 5 digit code. Even though a report will catch this error, if a person overlooks uploads it electronically anyway, it will be denied. The rules for assigning these codes are complex, and have a significant role in coding; so that payment can be received. For example, if a bill for CPT 31256, nasal/sinus endoscopy would not be supported by ICD-9 826.0, closed fracture of the foot. This claim would be rejected and sent back. In most offices, it is presumptuous to label the front office as the reason for failure in payment. It could be anyone’s guess the reason; hence a team approaches to solve the mystery of lack of payment is effective to problem solving. A person from the billing office would concentrate on these rejected claims, repair the error’s, and return them for payment. They will have 15 days to reprocess the claims, and recover the blunder.

Role of the Mother in Winnicotts Theories: An Analysis

Role of the Mother in Winnicotts Theories: An Analysis How was the role of the mother developed in Winnicott’s theories and what is the implication for the development of the child? Evaluate this contribution in relation to thinking today. Donald Winnicott (1896-1971) an English paediatrician and psychoanalyst had a great influence in describing the object-relations theory, focusing on individual relationship with the mother and mother’s role during the transition of developmental stages in the life of child. Winnicott builds his concepts on Klein’s suggestion that the quality of infants’ environment plays a major role in their development. The object-relation theory suggests that an instinctual need is achieved by the agent called the â€Å"object† of instinct, who is usually the closest person in child’s life: the mother. This theory majorly focuses on the tendency to develop a self in significant relations between individuals as a basis through which the individual develops. The â€Å"Object† in this object relationship theory is anything/anyone but oneself (Reber, 1995) the sense of self of a child is defined by the kind of a relationship that the child experiences with the object through His or Her love and affection (Mother) the object refers to a person than oneself. There is a determining and critical impact of the quality of attachments with the object and it does not just affect the development of a child but also the future relationships that the child has with others in the future. This development in the child is justified through the trustworthiness of messages communicated by the care giver. Love is considered as the main motivating force in human behaviour which also includes development of relationships (Reber, 1995). The balance among love and affection for another and the interest in, and love for self, are formed through emotional bonds between self and another individual/object. Winnicott (1965) postulates the idea of primary maternal preoccupation explaining that after giving birth the mother becomes so involved and sensitive to infant’s needs that everything else falls apart in a secondary role. Taking the stages of separation individuation to a high research level Winnicott studies the role of mother (caregiver) in the social development of the child. He emphasizes on the importance of the mother’s ability to intuitively understand the needs of the infant at each and every point through the entire process of individuation. The child gives out certain messages and cues; the mother decodes these messages and through the same provides the framework of the progress of the child and his progress towards a proper level of functioning as an individual. â€Å"A good enough mother† defines a scenario where the mother is providing a facilitating environment where the growth of a child happens. He has purposely not used the term â€Å"perfect† in his statement since he believes that only a machine delivers perfection and not a human, therefore Winnicott believes that a perfect mother is not a good enough mother. According to Winnicot, a good enough mother can identify the needs of the infant and is able to provide a good adaptation to needs. A good enough mother is one who facilitates imaginative elaboration of physical experience for an infant and allows the baby to be totally dependent on her. In case of impingements, the infant can feel â€Å"going on being† with the help of a good enough mother, who aids the development of a child in the transitional phases of life. Winnicott has described three major stages of development. These are the stages of Subjective omnipotence, Objective realty and final stage of independence. The zones between these stages are a transitional experience for the child and exactly at this time, the presence of a mother is crucial. The quality of the support received by the child during the transitions stage determines the future of the child. It can decide the positive functioning or the lack of it. For Winnicott, the mother plays an important role in the transitional experience as well as the stages of development. Subjective Omnipotence When the child is newly born, the mother takes care of the Child’s needs with complete indulgence, where she responds to the cries of a child almost immediately. This state is referred to as the stage of maternal preoccupancy. At such times, the mother keeps aside her own needs and requirements to insure that she meets the requirements of her infant. She almost instantly responds when the child cries for milk. As a result to this, the infant thinks that he will immediately receive food at the very moment that he requires it. This illusion of Magical control is a very good example of subjective omnipotence (Rodman, 2003). Winnicott’s theory states that the Mother’s Breast is seen as the object of love during initial few weeks after birth. It is perceived so as the Mother’s breast meets the needs of the child’s hunger. During this stage, the object is perceived by the infant as a part of self. Hence, a subjective agenda is developed by the infant with an illusion that the Breast is a part of the infant’s oneself. In the infant’s initial development of identity, the illusion of Being-at-one is the first step in the infant’s development of an identity. Here the role of the good enough mother is highlighted in the developmental process of the child (Winnicott, 1971). Object realty (Not Me/Other than me) Over a period of time, the child needs its independence; hence, the mother distances itself according to the needs of the child. The child is provided an illusion by the mother that the breast will appear only in stances of a demand made. Post this stage, she helps the child progress through removal of omnipotence thinking and starts the process of introducing the child to the social world as a separate entity. (Winnicott, 1971) The time lapse between the child’s demands and its fulfilment is increased by the mother over time. Winnicott refers to this as the failure of the mother to meet the child’s needs on the spot. At this level the child experiences 2 states, one that of an introduction to independence and the other being frustration to having wait. The good enough mother is called so since she will only fail so much so that the child is left unharmed but is successful in entering the stage of transition. To cope with the failure of the mother and the Child’s self frustrated rate, the child will react in the following manner: He will recognize that the lapses in time are limited. Awareness will be created in his mind regarding the sense of progress. Thumb sucking, which is an auto erotic simulation, will be engaged in by the child in the stage of transition. He will experience various psychological factors like memories, dreams, relieving previous experiences which can also be referr ed to as integration of the past, present and future. Mental activities will be developed which will assist in deterring the child at times of frustration. At this stage the child will start having awareness of separation from mother. The mother makes the infant realize that there is a world outside of oneself which does not necessarily respond to a wish but the object of reality also teaches him that the outside world may respond negatively at times. The child stays safe in the hands of the mother all this while and the mother ensures that the child is not overprotected during this time. If the mother, due to any reason, fails to assist the child at times of transition from this stage to the stage of independence, as an adult, the child will be superficially adjusted and would fail to be passionate and unique. The child is gently ignored by the mother so that he can reach the stage of independence and experience freedom and learn all while providing the child with a safe and secure environment. The Stage of Independence At this stage, the â€Å"never absolute† stage of final independence is achieved. An important distinction between pure independence and never absolute independence is necessary in an individual’s life to both depend on others and be dependent on others. Others company or a social circle is desired by an individual and feels the need for belongingness. A healthy Psyche does not support isolation or is not supported by isolation but in spite of that none of us is over dependent on each other. Ones the child grows to be an individual and is separated from the mother, the holding environment acts as a safe junction through which the child can start the process of exploring the world all whilst having the knowledge that he is being provided the protection and support by the mother. For a child’s healthy development, this kind of a holding environment is extremely necessary. The child’s cues are recognized and worked upon by the mother whilst recognizing what he needs of the child are in respect with the holding environment and adapts to it accordingly. The child is provided with an environment of protection and safety through which the infant can develop from a child to adulthood. The process is supported by an optimal environment which makes sense through the fact that the good enough mother tunes in with the child’s development needs intuitively all whilst adopting both, the environment and her hand in the development of the child, the rate of which is determined by the child. The good enough mothers knows exactly regarding gradual adjustment of distance between herself and the child that this process cannot be sudden since the child would develop feeling of insecurity and no trust in others. The good enough mothers is in tune with her child’s escalation towards an independent self and moves at the child’s pace rather than her own. If everything works well according to the child’s needs, he develops an ego and the differentiation process is continued until the child can perceive that the mother is an independent being with clarity. Winnicott’s concept of true self and false self suggests that the child’s true self growth and expression is facilitated by the good mother and helps the child to be spontaneous and creative (Rodman, 2003). The true self behaves spontaneously, develops on integrity and believes that the true self is not created. The false self is similar to a mask which is worn by a person in a society in compliance with its norms like being quiet in setting that require silence around, being respectful to elders and so on. The not good enough mother wears this mask while responding to the child and in return the child adapts it as his false self. New relationships are developed by the child as its false self adapting to the demands of the environment with compliance. The role of a mother in the development of a child is of high importance to decide the future identity of the child and whether it grows into a secure or insecure adult. The mother plays major role in the transition and developmental stages which is also known as the objective role. In our days the mother’ role plays the same significant importance in the development of the child; however the society and culture have shaped this role raising a multitude of demands on women. Many mothers engage in the desire of having a fulfilled career becoming less involved in the developmental stages of their children. Many children are too early placed in nurseries and day care centres as mothers return to work. Like Winnicott suggests, an absent mother will determine children to either grow up confused, non-passionate and psychologically affected individual’s or according to the rule of self development, will grow up to be individuals who have succeeded through self development. Another issue could be represented by the option of not nursing the infants in a natural way, but feeding them with formula milk. This fact could lead to the loss of bondage, security and love between mother and child. On the other side, technology and the multitude of equipments facilitate mothers’ ability to crate safe and stimulating settings for their children. The quality of early parental styles and the development of the child in relationship with others is associated with maternal attachment and is entirely responsible for the development of a child into a secure adult. References: Changing Minds, 2013. The good Enough Mother [online] available at: http://changingminds.org/disciplines/psychoanalysis/concepts/good-enough_mother.htm [Accessed on: 21nd April 2014] Phenomenological Psychology, 2009. Winnicott the â€Å"false self† and contemporary media celebrity. [Online] Available at: http://phenomenologicalpsychology.com/2009/05/winnicott-the-false-self-and-contemporary-media-celebrity/ [Accessed on: 22nd April 2014] Reber, A. (1995). Dictionary of psychology, (2nd ed.). London: Penguin books. Rodman, F. R (2003) Winnicott Biography: life and work. Cambridge, Persus Books. Winnicott, D (1965) The International Psycho-Analytical Library, 64:1-276. London: The Hogarth Press and the Institute of Psycho-Analysis. Winnicott, D (1971) Playing and reality. England: Penguin books. Winchester.ac.uk, 2011. Donald Winnicott’s contribution to understand children and parenting. [Online] available at: http://www2.winchester.ac.uk/edstudies/courses/level%20one%20sem%20one/es1204w7Winnicott.htm [Accessed on: 22nd April 2014]

Job Security And Motivation Of Employees

Job Security And Motivation Of Employees Information Technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications. The term in its modern sense first appeared in a 1958 article published in the Harvard Business Review, in which authors Leavitt and Whisler commented that the new technology does not yet have a single established name. We shall call it information technology (IT). IT is the area of managing technology and spans wide variety of areas that include but are not limited to things such as processes, computer software, information systems, computer hardware, programming languages, and data constructs. In short, anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism, is considered part of the IT domain. IT provides businesses with four sets of core services to help execute the business strategy: business process automation, providing information, connecting with customers, and productivity tools. IT professionals perform a variety of functions (IT Disciplines/Competencies) that ranges from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include data management, networking, engineering computer hardware, database and software design, as well as management and administration of entire systems. Information technology is starting to spread further than the conventional personal computer and network technologies, and more into integrations of other technologies such as the use of cell phones, televisions, automobiles, and more, which is increasing the demand for such jobs. In the recent past, the Accreditation Board for Engineering and Technology and the Association for Computing Machinery have collaborated to form accreditation and curriculum standards for degrees in Information Technology as a distinct field of study as compared to Computer Science and Information Systems today. SIGITE (Special Interest Group for IT Education) is the ACM working group for defining these standards. The Worldwide IT services revenue totaled $763 billion in 2009. DOMAIN OF THE IT INDUSTRY: A wide variety of services come under the domain of the information technology industry. Systems architecture Database design and development Networking Application development Testing Documentation Maintenance and hosting Operational support Security services GROWTH POTENTIAL: The strong demand for electronic hardware and software in India has been fuelled by a variety of drivers including the high growth rate of the economy, emergence of a vast domestic market catering to the new generation of young consumers, a thriving middleclass populace with increasing disposable incomes and a relatively low-cost work force having advanced technical skills. Indeed, the Government has also identified growth of this sector as a thrust area as there remains great expectation for significant growth given the fairly low levels of penetration of technology among the 1.1 billion populations; there were only 60 million Internet users in 2009, 7 million DVD players and personal computers were sold in 2008-09, and 11 million new mobile subscribers were added every month in the same period. In this scenario there is now a big opportunity to step up the production to gain higher global share besides meeting the domestic demands. The Indian IT sector has also built a strong reputation for its high standards of software development ability, service quality and information security in the foreign market- which has been acknowledged globally and has helped enhance buyer confidence. The industry continues its drive to set global benchmarks in quality and information security through a combination of provider and industry-level initiatives and strengthening the overall frameworks, creating greater awareness and facilitating wider adoption of standards and best practices. FUTURE OF INDIAN IT INDUSTRY: The Indian IT sector persists to be one of the flourishing sectors of Indian financial system indicating a speedy expansion in the coming years. As per NASSCOM, the Indian IT exports are anticipated to attain US$ 175 billion by 2020 out of which the domestic sector will account for US$ 50 billion in earnings. In total the export and domestic IT sector are expected to attain profits amounting to US$ 225 billion along with new prospects from BRIC nations and Japan for its outsourcing operations. The industry is likely to continue growing from strength to strength, as local players incorporate best in class practices from global counterparts whilst retaining their edge in terms of lower cost of labor and focused governmental investments. New graduates with degrees in related fields such as electrical engineering and computer science can hope to achieve significant professional growth and a healthy remuneration from companies looking to hire the best talent available, given the high proportion that leave to pursue jobs in this sector overseas. IT professionals perform a variety of duties ranging from data management, networking, engineering computer hardware, database and software design, to the management and Administration of entire system. With the already high penetration of conventional personal computer and network technology, coupled with the growing convergence of information. In order to perform the complex functions required of information technology departments today, the modern Information Technology Department would use computers, servers, database and cryptography. The department would be made up of several System Administrators, Database Administrators and at least one Information Technology Manager. The group usually reports to the Chief Information Officer (CIO). FEATURES OF THE IT INDUSTRY AT A GLANCE: Economies of scale for the information technology industry are high. The marginal cost of each unit of additional software or hardware is insignificant compared to the value addition that results from it. Unlike other common industries, the IT industry is knowledge-based. Efficient utilization of skilled labor forces in the IT sector can help an economy achieve a rapid pace of economic growth. Adversely impacted by the recent rupee-dollar volatility and the slowdown in the global economy, the IT sector is treading cautiously on salary rewards. Therefore study of influence of the global crisis on employees is crucial. Introduction to variables Independent variable: Global Crisis Dependent variable: Job Security Motivation Global Crisis Since 2007, nations around the world experienced a series of major economic and financial problems. The events began with the financial crisis of 2007-2008, considered by many economists to be the worst financial crisis since the Great Depression of the 1930s. The 2008-09 global meltdown was a fallout of corporate greed, malpractices and lack of government control. Banks and companies collapsed for their own fault. While the band-aid came in the form of government bail-outs or, in simple terms, socialising private losses, one has to bear in mind that we are no longer looking at the prospect of failing companies or banks It resulted in the threat of total collapse of large financial institutions, the bailout of banks by national governments, and downturns in stock markets around the world. In many areas, the housing market also suffered, resulting in evictions, foreclosures and prolonged unemployment. The crisis played a significant role in the failure of key businesses, declines in c onsumer wealth estimated in trillions of US dollars, and a downturn in economic activity leading to the 2008-2012 global recession and contributing to the European sovereign-debt crisis. Job security Job security is the probability that an individual will keep his or her job and high level of job security is such that a person with the job would have a small chance of becoming unemployed. There are several factors which affect job security such as economy, prevailing business conditions, and the individuals personal skills. It has been found that people have more job security in times of economic expansion and less in times of a recession. Also, some laws (such as the Civil Rights Act of 1964) bolster job security by making it illegal to fire employees for certain reasons. Unemployment rate is a good indicator of job security and the state of the economy and is tracked by economists, government officials, and banks. Typically, government jobs and jobs in education, healthcare and law enforcement are considered very secure while private sector jobs are generally believed to offer lower job security and it usually varies by industry, location, occupation and other factors. Personal factors such as education, work experience, job functional area, work industry, work location, etc., play an important role in determining the need for an individuals services, and impacts th eir personal job security. Since job security depends on having the necessary skills and experience that are in demand by employers, which in turn depend on the prevailing economic condition and business environment, individuals whose services are in demand by employers will tend to enjoy higher job security. To some extent, job security also varies by employment laws of each country. A worker in Continental Europe, if asked about his job security, would reply by naming the type of statutory employment contract he has, ranging from temporary (no job security) to indefinite (virtually equivalent to tenure in US universities but across the whole economy). However, peoples job security eventually depends on whether they are employable or not, and if businesses have a need for their skills or not, so although employment laws can offer some relief and hedge from unemployment risk, they only have a marginal contribution to job security of individuals. Individuals need to have the right skill set to have good job security. Job security index is a measure of job conditions. Developed by Scorelogix, Job Security Index is represents how economic factors, internet and computers, international trade and competition,outsourcing, off-shoring, job migration, etc., are impacting the demand and supply of employment. A higher Job Security Index for a region, such as a ZIP code, county or metropolitan statistical area (MSA), indicates that people in that region have a better opportunity of finding jobs and remaining employed. A lower Job Security Index for a ZIP or county means that job are relatively difficult to find and keep. Typically, cities and counties that have a larger concentration of government jobs or education related jobs have a higher Job Security Index values as these jobs are less impacted by the economy. Motivation The processes that account for an individuals intensity,direction, and persistence of effort toward attaining a goal -specifically, an organizational goal. Three key elements: Intensity how hard a person tries Direction effort that is channelled toward, and consistent with, organizational goals Persistence how long a person can maintain effort Motivation is an individual internal process that energizes, directs, and sustains behaviour and acts as a personal force that causes us to behave in a particular way. Classical theories of motivation Maslows hierarchy of needs theory Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. This theory is a classical depiction of human motivation. This theory is based on the assumption that there is a hierarchy of five needs within each individual. The urgency of these needs varies. These five needs are as follows- Physiological needs- These are the basic needs of air, water, food, clothing and shelter. In other words, physiological needs are the needs for basic amenities of life. Safety needs- Safety needs include physical, environmental and emotional safety and protection. For instance- Job security, financial security, protection from animals, family security, health security, etc. Social needs- Social needs include the need for love, affection, care, belongingness, and friendship. Esteem needs- self- respect, confidence, competence, achievement ,freedom, recognition, power, status, attention and admiration Self-actualization need- This include the urge to become what you are capable of becoming / what you have the potential to become. It includes the need for growth and self-contentment According to Maslow, individuals are motivated by unsatisfied needs. As each of these needs is significantly satisfied, it drives and forces the next need to emerge. Herzbergs Two Factor Theory of Motivation In 1959, Frederick Herzberg, a behavioural scientist proposed a two-factor theory or the motivator-hygiene theory. According to Herzberg, there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg, the opposite of Satisfaction is No satisfaction and the opposite of Dissatisfaction is No Dissatisfaction. Hygiene factors are those job factors which are essential for existence of motivation at workplace. These do not lead to positive satisfaction for long-term. But if these factors are absent / if these factors are non-existent at workplace, then they lead to dissatisfaction.It includes pay ,company policies,fringe benefits etc. Motivation factors According to Herzberg, the hygiene factors cannot be regarded as motivators. The motivational factors yield positive satisfaction. These factors are inherent to work. These factors motivate the employees for a superior performance. These factors are called satisfiers. It includes Recognition, sense of achievement, growth etc. Theory X and Theory Y In 1960, Douglas McGregor formulated Theory X and Theory Y suggesting two aspects of human behaviour at work, or in other words, two different views of individuals (employees): one of which is negative, called as Theory X and the other is positive, so called as Theory Y. According to McGregor, the perception of managers on the nature of individuals is based on various assumptions. Assumptions of Theory X An average employee intrinsically does not like work and tries to escape it whenever possible. Since the employee does not want to work, he must be persuaded, compelled, or warned with punishment so as to achieve organizational goals. A close supervision is required on part of managers. The managers adopt a more dictatorial style. Many employees rank job security on top, and they have little or no aspiration/ ambition. Employees generally dislike responsibilities. Employees resist change. An average employee needs formal direction Assumptions of Theory Y Employees can perceive their job as relaxing and normal. They exercise their physical and mental efforts in an inherent manner in their jobs. Employees may not require only threat, external control and coercion to work, but they can use self-direction and self-control if they are dedicated and sincere to achieve the organizational objectives. If the job is rewarding and satisfying, then it will result in employees loyalty and commitment to organization. An average employee can learn to admit and recognize the responsibility. In fact, he can even learn to obtain responsibility. The employees have skills and capabilities. Their logical capabilities should be fully utilized. In other words, the creativity, resourcefulness and innovative potentiality of the employees can be utilized to solve organizational problems. Thus, we can say that Theory X presents a pessimistic view of employees nature and behaviour at work, while Theory Y presents an optimistic view of the employees nature and behaviour at work Modern theories of motivation ERG theory of motivation To bring Maslows need hierarchy theory of motivation in synchronization with empirical research, Clayton Alderfer redefined it in his own terms. His rework is called as ERG theory of motivation. He recategorized Maslows hierarchy of needs into three simpler and broader classes of needs: Existence needs- These include need for basic material necessities. In short, it includes an individuals physiological and physical safety needs. Relatedness needs- These include the aspiration individuals have for maintaining significant interpersonal relationships (be it with family, peers or superiors), getting public fame and recognition. Maslows social needs and external component of esteem needs fall under this class of need. Growth needs- These include need for self-development and personal growth and advancement. Maslows self-actualization needs and intrinsic component of esteem needs fall under this category of need. McClellands theory of motivation David McClelland and his associates proposed McClellands theory of Needs / Achievement Motivation Theory. This theory states that human behaviour is affected by three needs Need for Power, Achievement and Affiliation. Need for achievement is the urge to excel, to accomplish in relation to a set of standards, to struggle to achieve success. Need for power is the desire to influence other individuals behaviour as per your wish. In other words, it is the desire to have control over others and to be influential. Need for affiliationis a need for open and sociable interpersonal relationships. In other words, it is a desire for relationship based on co-operation and mutual understanding. Goal setting theory In 1960s, Edwin Locke put forward the Goal-setting theory of motivation. This theory states that goal setting is essentially linked to task performance. It states that specific and challenging goals along with appropriate feedback contribute to higher and better task performance. In simple words, goals indicate and give direction to an employee about what needs to be done and how much efforts are required to be put in. Reinforcement theory Reinforcement theory of motivation was proposed by BF Skinner and his associates. It states that individuals behaviour is a function of its consequences. It is based on law of effect, i.e, individuals behaviour with positive consequences tends to be repeated, but individuals behaviour with negative consequences tends not to be repeated. Reinforcement theory of motivation overlooks the internal state of individual, i.e., the inner feelings and drives of individuals are ignored by Skinner. This theory focuses totally on what happens to an individual when he takes some action. Thus, according to Skinner, the external environment of the organization must be designed effectively and positively so as to motivate the employee. This theory is a strong tool for analyzing controlling mechanism for individuals behaviour. However, it does not focus on the causes of individuals behaviour. Reinforcement theory explains in detail how an individual learns behaviour. Managers who are making attempt to motivate the employees must ensure that they do not reward all employees simultaneously. They must tell the employees what they are not doing correct. They must tell the employees how they can achieve positive reinforcement. Equity theory of motivation The core of the equity theory is the principle of balance or equity. As per this motivation theory, an individuals motivation level is correlated to his perception of equity, fairness and justice practiced by the management. Higher is individuals perception of fairness, greater is the motivation level and vice versa. While evaluating fairness, employee compares the job input (in terms of contribution) to outcome (in terms of compensation) and also compares the same with that of another peer of equal cadre/category. D/I ratio (output-input ratio) is used to make such a comparison. Assumptions of Theory The theory demonstrates that the individuals are concerned both with their own rewards and also with what others get in their comparison. Employees expect a fair and equitable return for their contribution to their jobs. Employees decide what their equitable return should be after comparing their inputs and outcomes with those of their colleagues. Employees who perceive themselves as being in an inequitable scenario will attempt to reduce the inequity either by distorting inputs and/or outcomes psychologically, by directly altering inputs and/or outputs, or by quitting the organization. Expectancy theory of motivation The expectancy theory was proposed by Victor Vroom of Yale School of Management in 1964. Vroom stresses and focuses on outcomes, and not on needs unlike Maslow and Herzberg. The theory states that the intensity of a tendency to perform in a particular manner is dependent on the intensity of an expectation that the performance will be followed by a definite outcome and on the appeal of the outcome to the individual. The Expectancy theory states that employees motivation is an outcome of how much an individual wants a reward (Valence), the assessment that the likelihood that the effort will lead to expected performance (Expectancy) and the belief that the performance will lead to reward (Instrumentality). In short,Valence is the significance associated by an individual about the expected outcome. It is an expected and not the actual satisfaction that an employee expects to receive after achieving the goals. Expectancy is the faith that better efforts will result in better performance. Expectancy is influenced by factors such as possession of appropriate skills for performing the job, availability of right resources, availability of crucial information and getting the required support for completing the job. The theory concentrates on the following three relationaships- Effort-performance relationship: What is the likelihood that the individuals effort be recognized in his performance appraisal? Performance-reward relationship: It talks about the extent to which the employee believes that getting a good performance appraisal leads to organizational rewards. Rewards-personal goals relationship: It is all about the attractiveness or appeal of the potential reward to the individual. Vroom was of view that employees consciously decide whether to perform or not at the job. This decision solely depended on the employees motivation level which in turn depends on three factors of expectancy, valence and instrumentality. Chapter 2 Review of Literature Lubna Rizvi D/O Dr Javed1* Khawaja Atif Siddiqui, 2012 The paper tells about the relationship of Motivation with organization climate, engagement, and job security in a service organization, where it is going through rightsizing. It study finds out as to how employees working in the organization perceive it and how much they feel connected to it. The level of competition in the media industry has intensified in recent years, driven by several factors such as the decline in household wealth, rising unemployment, rapid globalization, unclear economic picture. Viewers have also become extremely conscious, especially as other channels have come in the market with lot of good programming. In this scenario the aim of the organization is simply to grab as much market share as possible and that can only be done by giving attractive programming to viewers. Target will be achieved if the employees working in the organization are productive which can only be achieved if they are motivated. The focus is to examine the employee Motivation in relation to employee commitment, culture and job security. The climate of the organisation and the level of employee engagement also affects the motivation level of employees. Fatimah, O.1, Noraishah, D.2, Nasir, R.1 Khairuddin, R.1(2012) Economic instability around the world has resulted in many organizations having to lay off workers and also shutdown to save their business. This economic strain and stress have impact on the workers job satisfaction and well being through job insecurity. This paper examine the moderating effects of employment security on job security and job satisfaction and well being among workers in the banking sectors and manufacturing sectors who were most affected by the economic downturn. Participants were 600 workers of which 200 represented the workers who work in the bank, 200 in electronic industry and 200 in textile industry. They were randomly selected to participate in the research. A set of questionnaire comprising of Employment Security Scale, Job Security Scale, Job Satisfaction Scale and Well-Being Scale were used to measure the variables. Results from the multiple regression analysis showed that employment security did not moderate the relationship between job security and job sat isfaction and well being of workers. However, job security had a direct relationship with job satisfaction and well being of workers .Thus, result from this study implicated that it was not the employment security that worried the workers but the security of their job that they were holding that impacted on their job satisfaction and well-being. Impact of recession on Indian economy ET bureau Aug 8, 2011 The recession started in US has touched the boundaries of india. India is facing the position of recession as globalisation showing its negative scenario. It is a phase wherein rupee depreciates, cash crunches, money market slowdown, inflation rises. During this period it is difficult to get money from the pockets of individuals. If the producer starts reducing the price of the commodity believing that the customers will buy it, it can happen only when he cuts the cost of production. Cost cutting means reduction in variable cost. As the price of steel ,iron , equipments , machinery are touching sky , the only option left to reduce the cost is by reducing the employees. Hence people fear job security. In the fear of job security people are generally shifting their purchasing. Mehri, iqbal, hekmat, ishak,2011 To achieve the competitive advantage in the current changing and dynamic environment satisfied human capital has become a strategically very important for the organizations. During the past decade the financial crises has shattered the economic stability of different economies all over the world. A phenomenal change has been witnessed in the banking industry of Iran in recent years, due to the liberal reforms executed by the Central Bank of Iran and the effective restructuring of banks. This research demonstrates how a global financial crisis has recently affected the occupational and skill profiles of job in banking industry of Iran. Global economy woes force local workforce off for National Statistics(2009) Global economic firms have started to cut job in India as the economy worsens and chances of crisis in the western world aims business outlook forcing companies to scrap funds raising and MA plans. More than 200 have been laid of in investment banking. The Asian crisis of 1997 led to many including Dresdner and Societe General to close leaving scores countless. Decade later subprime crisis forced many such as Merrill and Credit Suisse to reduce headcounts. The European crisis has just started to impact. HSBC which planned to eliminate 30000 jobs worldwide has told 120 employees to search for new jobs, sacked 12 employees from executive positions from small and midium size enterprise while Credit Suisse ,the second biggest swiss financial services has already aid more than 14 people from India wealth management team A study on facets of HR during slowdown phase Ram Anand , Sr. Faculty ,IPE, Hyderabad Hr departments of Indian organisations have faced many issues in managing people during the slowdown phase. The role of HR and HR interventions administered in organisations during this phase served as an opportunity to survive and face the slowdown is the premise is studied in this paper. The comprehensive view on the various HR interventions during the downturn ensures an understanding of the HR strategies adopted by the organisations to overcome the slowdown phase. The intent of the paper is to provide a template for organisations to focus on HR interventions during slowdown phases which may occur in future. These strategies facilitate the organisations during the slowdown phase. Randall, Oct 2008 Many businesses have frozen wages and many have cut wages by as much as 10%. As the economy has started recovering, organisations income statements may be starting to look decent. But what would they look like with previous pay levels restored is the question. With unemployment around 10% ,employees retention hasnt been much of an issue but that wont last forever so it may be prudent to begin restoring compensation sooner rather than later, especially for key employees. During the meltdown some businesses eliminated entire job functions from overheads. Those cuts may not be sustainable in the growing economy, so a decision must be made. Many businesses hav deferred maintanence on buildings and equipments and cut back on employee training. Organisations cant afford to let important physical and human assest deteriorate. Tih Koon Tan, 2008 By using a sample of 277 firms from eight East Asian economies, the relationship between financial distress and firm performance during the Asian Financial Crisis of 1997-1998 was tested. The crisis provides an exogenous shock which reduces the endogeneity issues between firm performance and leverage. The results from this study reaffirm that firms with low financial leverage tend to perform better than firms with high financial leverage. Additionally, the crisis magnifies the negative relationship between financial distress and firm performance. High leverage firms experience worse performance during a crisis. Limitation of the study is that the sample contains firms from eight countries. For those countries with an adequate number of firms, a separate study to analyze the individual country to provide more insights on what might be driving the results is planned. Chapter 3 Research Methodology Problem statement The research will be conducted to find out the impact of financial crisis on job security and motivation of employees working in the IT companies in Bangalore. The existing literature supports the view that the sensitivity of employee motivation and job security level magnifies during financial crisis.This study is important to company employees as it will show how the financial crises can disturb their jobs. Research design Based on different views of authors and literature review a conceptual framework was developed which determined the association between the impact of global crisis , job motivation and job security by a questionnaire. Correlation and Regression analysis was used to support the above model. Objective To study the relationship bet

Mister Monday and Keys to the Kingdom Essay -- Garth Nix

Mister Monday and the keys to the Kingdom Mister Monday the first book in the series Keys to the Kingdom by Garth Nix, is a story about an asthmatic boy named Arthur Penhaligon, who is forced into an adventure of mystery, turmoil, and understanding. This all begins on a Monday, his first day at a new school. This is the day Arthur is visited by a strange man who goes by the name Mister Monday, and is handed a key that resembles the minute hand to an old fashioned clock and a strange book leaving him with the knowledge that he is supposed to die that day. When something happens between Monday and his butler Sneezer, Monday grabs Sneezer and they disappear leaving Arthur to think it was a hallucination from the asthma attack. Only to Arthurs dismay as when he awakes in the hospital the key and the book are with him. The book contains many examples of religious symbolism and references, particularly in Judeo-Christian traditions. The prime example is the affliction of each Morrow Day with one of the seven deadly sins that resu lts from their choice not to obey the Will. †¢ Mister Monday: Sloth †¢ Grim Tuesday: Greed †¢ Drowned Wednesday: Gluttony †¢ Sir Thursday: Wrath †¢ Lady Friday: Lust †¢ Superior Saturday: Envy †¢ Lord Sunday: Pride Also, each part of The Will embodied appears to hold a virtue. Each piece of the Will holds one of the four Cardinal Virtues (Prudence, Temperance, Fortitude and Justice) or the Three Theological Virtues (Faith, Hope, and Charity). Each part of the will also seems to act in a way of the seven deadly sins, differently from that which their forms imply. The bear for instance seems to act slothful, and the carp seems to embody pride, whilst the snake seems wrathful. This may simply be a side-effec... ...corporates a main religious symbol and other symbolic terms into the book as a whole idea and base for his story. There was a lot to like about the book and very little to dislike for me, as the main character reminded me of myself, and I enjoyed how everything ties together in the book. I enjoyed the plot and setting of the book and liked how there were clues through out the book on how things would happen, some more evident then others. The only thing I didn’t like about the book were thee items used in that fashion within the house. Although the author described everything very well in the book there were some things he left out or assumed the reader already knew. To me I didn’t get some of the items use but for a more educated people it could have been easy. Overall I had a great time reading the book and think others should read it to, in my opinion of course.

Push and Invisible Man - Nobody Is Truly Invisible Essays -- Push, Inv

Precious and her family members are invisible to the larger world because they don’t posses any skill that enables them to make even the slightest difference in the world. The tests that Precious take show her lack of intelligence and only amplify her inferiority to the people around her. When you’re invisible, nobody treats you with respect; in the beginning of the book, everyone treats Precious like worthless trash. Though, later, she becomes visible again through the people she meets at the alternative school, and the birth of her second baby, Abdul. The two authors, the author of Push and the author of Invisible Man, both use the metaphor of invisibility to describe their main characters, but do so in different ways. In Push, Precious is invisible because of her inferiority to her peers and her lack of education. She struggles to find love and acceptance. However, in Invisible Man, the main character considers himself socially invisible, not being able to have a say in anything he does or any argument, despite the numerous rallies and protests that he performs speeches at. He...

Analysing the Portrayal of Eddie Carbone as a Tragic Hero Essay

Analysing the Portrayal of Eddie Carbone as a Tragic Hero A View from the Bridge by Arthur Miller is a dramatically tense tragedy that presents the story of the downfall of an ordinary man. The play examines the tragic consequences of Eddie Carbone's inability to understand himself and his actions. This predominantly takes the form of his prejudice towards his cousin and his inappropriate attraction to his niece. It is set in the 1950s and was written while Miller had become interested in the lives and work of Brooklyn's dockworkers and longshoremen. Miller uses the character of Eddie to express his viewpoint that the tragedy of the ruined life of an ordinary workingman is just as significant a subject for tragedy as that of any ancient king, God or "Caesar from Syracuse or Calabria". He presents Eddie as an equally valid antihero. Antiheroes, or Tragic heroes, are as Aristotle wrote neither wholly good nor wholly evil but a mixture of both. Eddie is not an evil man, but he acts selfishly, inappropriately and recklessly. Antiheros, unlike heroes, have fatal flaws. These enable a contemporary audience to empathise and identify with his fatally flawed relationships and disastrous choices. Being able to relate to Eddie will let the audience feel the dramatic tension of the situations he is placed in. According to Aristotle a traditional tragic hero is a person who finds himself in a situation where he seems deprived of all outward help and is forced to rely entirely on himself. A View from the Bridge is recognisable as a tragedy because Eddie is a tragic hero even though he is a stereotypical 1950s ordinary American. He is tragic because he refuses to take the help and advice offered by his lawyer, Alf... ...f instead of trying to gain control of the other characters, he would have perhaps succeeded rather than causing complete destruction. By the end of the play, Eddie cannot see any view from the bridges of Brooklyn; he only has eyes for Catherine. Unfortunately, Catherine, like Rodolpho, sees all number of possibilities and dreams that lie ahead of her. Although bridges connect things, they are also a symbol of the way things are divided. Catherine needs to move across these bridges, but Eddie dies fighting to hold onto her. Eddies story is a tragedy because it is about how he handles his hubristic character, the result of his disastrous choices and his drastic change in fortune. It takes the audience on a roller coaster of dramatic tension, ending up with his unfortunate and unnecessary death, leaving the audience in mourning for such a tragic hero.

I Will Survive Essay

Since I was young I was told not to ever judge a book by its cover, up until a few weeks ago I believed this was complete bull but a series of uncanny events insisted on changing my mind. This chain of unforeseeable circumstanced began a few weeks ago where . . . The sounds of keyboards was almost deafening, the constant click blurred into a humming drone which one could debatably compare to the fog horn of a light house warning helpless ships away from there watery grave. I stare a little dazed but unfazed by the bright light of the computer screen, flashing uncountable numbers and words which I’m supposes to make some kind of sense of if I am to continue with this curse most people call being an accountant. I feel some what contained in this shit tip excuse of a cubical, but to be honest the only thing caging me is the confines of my on reality. Closing my eyes I open them to this dark fantasy of a world plagued with zombies which are swiftly breaking down and tearing apart the countries of the world. But then a unexpected hero named Lorry strives to find a cure and against all odds saves the human race from absolute extinction. â€Å"Lawrence order these files and crunch these number by the end of the day or your fired! † Just so where clear my names Lawrence but my friends call my Lorry, okay no one calls me Lorry, I don’t have any friends, or family for that matter. I live alone in this crumby apartment building in room 147. To be fair I get it on good rent but I think that because someone got murdered here. I try to be optimistic about it an say its just a rumour but between you and me the smell of death still lingers. You could say I’m just your usual nerdy 19 year old boy who loves his movies and video games and especially zombies. I mean zombies and I go together like peanut butter and jelly like a hero and his side kick, I love zombies. I often wish for a world in strife due to an out break of zombies where I save the world and get the girl, okay I may have prayed to god once or twice for that. It’s a little funny when you wish for something and at the time it sounds like such a good idea. Lawrence order these files and crunch these number by the end of the day or your fired! † said the floor manager with a high pitch squeal piercing the flow of my train of thought. â€Å"Righteo will do† I said back with a smile as fake as fairy tales. I began to digress as soon as the managers eyes were off my back, surfing websites until something very captivating caught my eye. A breaking news bulletin streaming live showed footage which looked like the street in front of the building, I mean facade looks identical but that wasn’t the most alarming part. Apparently they were reporting an incident about a man who tackled another individual to the ground and started to devour another man living body and I quote â€Å"tearing flesh from bone with nothing but his teeth. † That’s when my semi attractive but still way out of my league co-worker Jazz leaned over, â€Å"ahhh your always looking at zombies you freak. † All though Jazz was a complete mess and frankly a female dog I had an odd some what mercurial attraction to her. I mean I’m not one of those superficial shallow guys . . . Okay I’m tend to take what I can get. As these thoughts raced through my mind at million miles an hour suddenly it hit me â€Å"Zombies! The people on the news their zombies† I nervously said as my voice broke multiple times. â€Å"what? I was joking† Jazz naively replied. â€Å"Are you even watching what I am watching? We have to get out of here! † It was at that moment the sound of shattering glass filled the room followed quickly by melody of foot steps thunderously increasing in speed and sound, mirroring my heart almost beating out of my chest. I watched as this man who looked drunk, uncontrollably sprint towards Jazz, teeth gnashing finger nails gashing at thin air. I could see the blood lust in his eyes. Now it was like time stood still, screams seemed to become silent but my other sense seemed to heighten. I noticed a foul stench so thick in the air you could cut it with a butter knife. Through the chaos and the haze, something deep down with in began to stir. A hero was being born. With out hesitation or mare thought I pulled the pen from my shirt pocket bounded over the desk. I held my pen like a blade an with all my strength I trusted pen into the temple of the crazed man right before Jazz’s eyes.

Describe and assess one theory of cognitive development Essay

Piaget argued that CD is based on the development of schemas. This refers to a psychological structure representing all of a person’s knowledge of actions or objects, e.g. gripping or driving. To perform a new skill which the person has no schema they have to work from previous skills that they have. This is called assimilation, where they have pulled previous schemas together then adapted and changed them to fit their task through accommodation. For example when a person is learning to juggle a person can already grasp, throw and catch so they use the schemas that they have for these skills to perform the skill of juggling. When a person feels confident and comfortable with the task that they are performing they are said to be in a state of equilibrium. Piaget believed that children go through 4 stages of CD; Sensori-motor (0-2yrs)- in this stage children have no object permanence. So if they were playing with a toy and it fell out of sight they would not realise it had even existed. Piaget said that the skill of object permanence came at about 9 months. The second stage of CD is the pre-operational stage (2-7yrs), at this stage language is developing but children are unable to conserve (understand that shapes can change without the mass or size having to change) or decentre (can’t understand things from another persons point of view). This is also known as the theory of mind. In the concrete operational stage (7-11yrs) children have developed the theory of mind and are also able to conserve if the problem is ‘concrete’/visual. The final stage is Formal operational stage (11yrs- onwards). In this stage children are able to work things out abstractly so this is the stage in which children start to be taught algebra.  The above ideas about CD were based on Piaget’s own research. Most of the studies were carried out solely on his own three children. The studies were carried out in the form of clinical interviews and tasks and all the results and observation were recorded in a diary. One strength of Piaget’s theory comes in the detailed supporting evidence, which he himself provided. One of his tasks investigated object permanence. He gave a baby a toy and they played happily with it. But then he covered the toy with some cloth. Even though the baby had seen the toy hidden it failed to look for it and it appeared he didn’t even remember it had been there. This suggests that ideas are underpinned by detailed empirical research, which provides a sound foundation for the theory. A further strength is that Piaget’s theory has been applied to education and has lead to improvements in the quality of teaching and learning. Discovery learning is where children learn through play and interaction. They handle and perform what they are learning so that it sticks in their mind. For example to learn how plants grow a class will be split in to thirds; one group taking home some cress placing it on the windowsill and watering it daily. Another group takes home some cress, which they place in a cupboard and water daily and then the final group who place their cress on the windowsill but don’t water. From this they will visually see the importance that water and light play in survival of plants. This is important, as they can’t think abstractly. This suggests that Piaget theory has had a great impact on primary school teaching methods and he showed children don’t just think like little adults. However later researchers have been critical of Piaget’s methodology. He carried out his research on his three children; for starters this number is too small and means that results can’t generalised. The children were born from a â€Å"genius† so it is likely that they aren’t ‘typical examples’ of children in society. As his research was high on ecological validity it meant that it was low on reliability. This suggests that if the tasks were repeated its unlikely that the researchers could repeat them exactly as Piaget did them. A further weakness is that more recent research has thrown doubt on the ages that Piaget suggested. For example Bower carried out a study in to object permanence where he put a mother and baby in a room with a toy. After the child had been playing happily he turned the light off. Due to infrared lights Bower could see how the child behaved and it reached out to find the toy even though it was out of sight. This suggests that we need to rethink the age of stage shifts due to up-to-date/ recent findings.  In conclusion, although Piaget’s theory has some weaknesses it remains one of the key theories of CD. However in contrast to Piaget’s view, Vigotsky took quite a different view. He laid much more emphasis on social interaction and cultural factors and on interaction with adults shaping CD. Perhaps a combination of their ideas is the way forward.

East Asia History Essay

East Asia, which covers about seventeen percent of land area of the Asia continent with China as the largest nation, began to perform as a significant factor in the world’s economy in this modern period. East Asia comprises of countries such as China, Japan, Korea, and Taiwan, including the non-independent states or political units such as Vietnam, and Macao, has remarkable transformation at the turn of the twentieth and twenty-first centuries. From this region rose the sites of early civilizations that later on spearheaded political, economic, and cultural contributions in the eastern Asian countries as it grew into rapid development. The ascendancy of powers particularly China, Japan, and Korea in the era of imperialism served as reminders of their once glorious life during the period of self-assertiveness away from the influence of Western countries. At the expense of evolution of powers in the West, China and Japan had enlarged into empires, however at the advent of political chaos brought by Western intrusion changed the course of their history, except for Korea, which gained influence from Japan. Obviously, western interventions had brought significant contribution in the political and social transformation of these countries, yet their cultural identity remained as they were before. The resistance and alienation to Western imperialism has made them gained global respect especially as they began to take advantage of economic opportunities created by their own initiatives and creativeness with the aid from the United States and United Nations in particular. In case of Korea, modernization was attained while being under the colony of Japan, which include infrastructure and health development (Myong Soo Cha). Likewise, these countries have proved that cultural distinctiveness does not affect modernization in the first place but rather enhances sophistication by utilizing their natural resources and abilities.

Philosophy of Education Essay

Introduction No doubts that the demand for English language proficiency is high as Malaysians enter the international arena. Ergo, the purpose of this paper is to discuss on one of the hottest issues that perturbs the nation – low English language proficiency among Malaysian students. In order to understand more about the issue, we sought to dig the root causes of the issue and in doing so we discovered that the teaching methods applied by teachers because of the factors are contributing to the issue as well. In other words, the factors are interrelated to the reasons why such ill teaching methods are being applied and all these are resulting in low production of good English speakers in Malaysia. First of all, low English language proficiency is the unsatisfactory ability of an individual to speak or perform in English. The overriding concern with this issue is not unreasonable as we need the language to thrive in this 21st century. On the other hand, teaching methodology refers to a set of different principles and methods that are used to instruct students in a teaching and learning environment. In the educational settings, it is rather important to induce the peak performance from the students. This simply means that, we have to conquer the deterrent (i. e. the factors of the issue), whether we modify them or we eliminate them. Like any other issues, there is no such theory as â€Å"one-size-fits-all† solution to handle it. Therefore, we, as the future English teachers want to bring forth several possible recommendations as ways to overcome this issue in hopes that these approaches can truly be implemented and make a difference in the history of English Education in  Malaysia. Issue The pressing issue with low English language proficiency among Malaysian students has been revolving in the ministry of Education. Most students had no problem coping English Language during preschool whereby they were only exposed to the alphabet and very simple words. The real problem began to exist in the elementary level when most of the students were unable to follow the lessons. Students who cannot master English basic skills in this elementary level will breed more problems during the secondary and tertiary level in schools. In primary education, students are not being placed in a very conducive English language learning environment in which they will be given bountiful opportunities to use the language (Ali, 2003). Students fail to use English on a daily basis and when they are forced to use English to communicate, they speak pejorative English which causes the flow of communication to be stymied. This is probably the main reason why students converse in their own mother tongue more often than they do in English. In the modern age of technology, students with low English language proficiency will not make the most out of the internet because most of the websites are in English. If they cannot understand English used in the websites, they will have a hard time attempting to utilize the device. Not only that, the demand of high English language proficiency is around the globe. We can survive here in Malaysia with national language (i. e. Bahasa Malaysia) and our proud dialects yet we need English Language if we want the whole world to know us. Without a good grasp of the English language, students will be deprived of many opportunities in life since English is the international language. Hence, if we want to make a difference in this situation, we will have to start with the primary education. We believe that this issue shall no longer haunt the Malaysians once the root problems have been improvised or rather, solved. Factors The issue with the low English language proficiency among Malaysian students has arisen because the educators are not aware of the manipulative factors behind this tragic scenario. In this section, we will explore these contributory factors. First of all, the number of students is crucial in determining the quality of teaching and learning process. In Malaysia, most of the schools place 30-40 students in one class. In spite of the level of English standard of each student is different, teacher attempts to teach students in the same way. Due to this large number of students in one class, the teacher often has no choice but to apply the boring method – lecture method. To a certain extent, lecture method is appropriate but if that is the only method the teacher is going to apply in class, it will result in dullness and inefficiency. In addition, the large number of students inhibits the teacher to give attention to every single student thus passive learning ensues. Another factor of impeding the students’ ability in English language is that students themselves fall short of initiative and participation in the classroom (Juhana, 2012). Students show no interest in a so-called foreign language and hence very reluctant to get involved with the teaching and learning session. They are inactive to put their own effort in seeking knowledge. For instance, when a student does not understand a certain word in an essay, he or she expects the teacher to provide the meaning. So, instead of waiting for the students to take the initiative to check on the dictionary (which takes time), teacher simply resorts to spoon-feeding method (i. e. providing every material for the students). In the end, only the teacher is learning and the students will merely passively wait on the teacher for answers. In an English class, the reason students failed to use English effectively also attributes to the Eastern philosophy whereby a teacher has the tendency to criticize students’ mistakes very harshly. It demotivates students, making them fearful of speaking the next time and in the worst scenario, students hate the subject and pass up the opportunity of learning. Teachers are impatient with the students’ slips of tongue and they consider such mistakes as a sign of failure. When the students do speak correctly, the teachers think it is how it should be done and they rarely give any words of encouragement or compliments (Hassan & Jamaludin, n. d. ). This tendency indirectly renders the teacher to apply autocratic teaching style which is not helpful for English language learning. This method emphasizes on the teacher’s authoritative identity hence it is very hard for such strict-and-powerful autocratic image to smile and give compliments. Furthermore, due to the exam-oriented platform, many teachers rush through the year in order to push the students to sit for the examination (Ali, 2003). In the English classroom, many teachers have no time to concern with the understanding of students regarding to the rules of grammar, the structures of the sentences and whatnot. For example, they give students essays and require them to copy and memorize. The way to prepare the students for examination the teachers deem best is by drilling. However, such rote learning will only result in stress instead of meaningful learning experience. Eventually, the students are drilled to become competent only on papers but failed completely in daily usage of English. All these factors are equally pernicious in taking a toll on the second language performance among Malaysian students. As educators, we have to generate the strategies to overcome these factors and make the impossible possible. Solutions Previously, we have discovered many factors that indirectly cause the teacher to implement inappropriate teaching methods and so result in low English language proficiency. These factors sum up in one word: teacher-centered. This explains why the teachers are hardly implementing various innovative teaching methods. Teacher-centered method applied in today’s classroom is not effective anymore. Instead of using teacher-centered method, student-centered method which derived from the Modern and Western philosophies should be implemented. Progressivists believe that education should focus on the whole child, rather than on the context or the teacher. Hence, since the number of students is large, the schools should bring in more facilitators in a class to assist the students. This will help the facilitator pays close attention to the students. With the assistance of facilitators in a classroom, there is no reason why active learning cannot take place. For example, one leading teacher can carry out the group discussion and enable the children to experience hands-on learning. A French philosopher, Jean Paul Sartre, suggested that for youth, the existential moment arises when young people realize for the first time that choice is theirs, that they are responsible for themselves. The nature of reality for Existentialists is subjective, and it lies within the individual. They have the freedom to take charge of their own learning as  they are given the opportunity to manage their own learning process. We as teachers are responsible to facilitate the students in their learning process rather than teaching them what to do. This indirectly helps to provide opportunity for the students to take control of their own learning process. As they are interested in what they have chosen to read or learn, they will be the ones who solve the problem (e. g. meaning of a word) instead of being spoon-fed by the teachers. In this way they will be able to make progress in their lessons and participate more. Western philosophers stress on active participation on their learners but to criticize and demotivate the students is not proper in the western philosophy. Western education philosophy believes that providing compliments to the students is an important task for a teacher as it will motivate the students to strive hard. For example, compliments given to the students when they score well in their examination or did a good job in the task or assignments given by the teacher. However, teachers should not only provide compliment when they excel but also to give encouragement when they are not doing so well in the examination. For instance, during an English class, teacher distributes the test papers after the examination, it is not encouraged for the teacher to read out loud the score as it will demotivate and also embarrass the student. It is better that the teacher gives a word of encouragement so to push them to work harder next time. Furthermore, the education ministers should really abolish the exam-oriented system. Instead, the 50% coursework assessment should enter the system. Coursework can include all kinds of fun activities that require students to apply the language learned. This is to overcome the agonizing drilling method. With that, Western philosophy that emphasizes on understanding the subject matter can be very handy in this scenario. For example, the students should learn by understanding the reasons why each part of speech in grammar has different functions. In a nutshell, according to the Western philosophy, students learn by meaningful learning, they do not memorize what they have learnt but rather understand what they are learning. These philosophical resolutions are only useful provided the government, educators, teachers, parents and students and community at large give their best cooperation into making them a success. If we are serious about improvising the English language proficiency among Malaysian students, nothing can stop us, not even the factors of the failure in the first place. Conclusion In conclusion, teaching methodology contributes towards the effectiveness and success of the teaching and learning process. As what we have explored there are several factors that hinder the English Language proficiency among Malaysian students. Among those contributory factors discussed are the number of students, students’ shortfall of motivation, harsh criticism for students’ mistakes and the exam-oriented education system. All these factors are very much harmful in the process of second language acquisition (i. e. English Language). As such, we have provided remarkably appropriate strategies as the solutions to overcome this issue. They are the implementation of student-centered teaching which focuses on the students’ – their ideas and opinions, providing more teachers as facilitators in class, hands on learning (Progressivism), place importance on individual choice (Existentialism), giving compliments instead of criticism (Western Philosophy), and learn through understanding rather than mere memorization (Western Philosophy). Hence, by utilizing all the four education philosophies in moderation which are Modern philosophies such as Progressivism and Existentialism, also the two Western approaches that focus on students rather than the teachers. We strongly agree with usage of the Modern Philosophies and the Western Philosophies according to the needs and suitability of class as what we have discussed. We believe that we can produce an ideal education transformation to develop individual holistically and thus enhance the English Language proficiency by applying and practicing appropriate teaching methods to encounter the troublesome factors. References Ali, M. S. (2003). English Language Teaching in Primary Schools: Policy and Implementation Concerns. IPBA E-Journal, 2-3. Hassan, A. & Jamaludin, N. S. (n. d. ) Approaches & Values in Two Gigantic Educational Philosophies: East and West. Retrieved on March, 22, 2013 from http://www. oerj. org/View? action=viewPaper&paper=7 Juhana, J. (2012). Psychological Factors That Hinder Students from Speaking in English Class (A Case Study in a Senior High School in South Tangerang, Banten, Indonesia). Journal of Education and Practice, Vol 3, No 12. , 103.